Large volumes of internet traffic vs Large volumes of internet sales

Ever heard of conversion?  The tempo at which your website converts traffic into actual sales?  Does bounce rate sound familiar to you?  The tempo at which visitors leave your website without reading anything more than the landing page.  Just for clarity, the landing page is the page on which they have arrived upon entering your website from the outside.

I have found many clients to whom these concept where foreign.  Well you cannot blame them.  They are business owners who want to expand their business to the global market via the internet.   They are good in the field of their business, but their business is not the internet and neither is it SEO.

The sad thing is that business owners who want to expand onto the internet will have to understand what lies beneath the murky waters of the net.  Failure to understand will mean failure to succeed.

If your website has reached that golden nr 1 spot on the search engine and the traffic is coming in, you might ask yourself why is my website then not selling.  Even worse, if you are running a PPC (pay per click campaign) in which you are paying for the people visiting your website you might even be more concerned if the sales are just not happening.

If this is the case, you have a conversion problem.  Taking a careful look at your statistics might even reveal a high bounce rate.  The problems can be related but they can also not be.  Let me explain.

A Conversion problem would show that the traffic you receive where relevant, this implies that they did not leave your website straight from the landing page, but did read more pages and information on your website than just the landing page.

They did however leave your website without making a purchase – hence the term “no conversion”

A Bouncing visitor on the other hand, came into the landing page and left straight off that page again.  Most likely the contents he found on your site were not what he was looking for.

You need to understand that you will always have a bounce rate, and not everyone visiting your site will buy.  So there will always be a bounce rate and a failure to convert.  The problem happens when these percentages are too high.

 

 

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