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The nature of the search engine optimization (seo) beast
Intended audience of this article
- Those who want to understand more about search engine optimization, what it really is and how it really works.
- If You want to do the seo of your own or someone else’s website.
This is the first in a series of articles on seo and how it works. The results are based on experience in the field and tests that where done as well as research.
Weekly we will be covering more topics in the contents section so be sure to check back regularly as new articles are added.
Contents of The Nature of the search engine optimization beast
1. General
- Introduction
- A SEO Quick Fix ?
- The search engine optimization myths
- SEO versus Conversion
- Brief look at relevancy
- Traffic vs Sales
2. Principles and Concepts that influence the volume of your traffic
Our non-comprehensive list:
- Your standing in the search engine search results
- How the internet sees your website as a whole and that specific web page in turn
- The links to your page ( and their QUALITY)
- The contents of that page
- The meta tags on that page
- The value your website gives to the net in its specific field.
- How regularly you site is updated and with what.
- The Page Rank algorithm as developed by Google.
- Keyword density of your page and site as a whole
- Longevity
- What keyword-phrases you targeted.
- Existing customer or visitor base
- Quality of the website
- Perceived value
- The quality of the website
- Its layout and design
- Content quality
- How regularly the content is updated
- Perceived value, as perceived by your readers
- Referrals
- Directory listings
- Similar site indexes
- Search engine listings
- Reviews
- Links from other sites quoting your contents or listing you as a resource
3. Principles and concepts that influence the sales and conversion rate on your website
- Webpage layout and design
- The ease with which your page could be understood at a glance
- Landing page to conversion page walk-through
- The difficulty level of the grammar
- Quality of the content
- Loading speed of the pages
- Ease of use and navigation
- Calls to action
- Pricing
- Products
- Promotion
- Additional advice and useful information
- The trust factor
- Perceived Service levels
4. Search engine optimization ( SEO ) tools
Search Engine Optimization – The introduction
SEO is not rocket science. It does require experience with search engines and is refined by trial and error.
There is no such thing, understand that. Why you might ask? I think a short history will explain this well.
A little more than a decade ago when Google did not exist yet and yahoo was the main player in search engines, when you entered a search query into yahoo, you got some seriously bad results. Maybe you where around on the net back then and can remember those days.
Searching was a real pain. It did not matter what your search query was, the returning results was always porn. So if you were searching for bible stories, the first batch of results were porn.
Then Google came to be and that changed. They decided amongst other things, that it would be a good idea to actually look at the contents of a web page and then decide if the keywords where indeed correct. Not a bad idea at the time, and that already made things much better.
That was just the beginning. As Google got better, the guys whom always had their search results at the top at yahoo got really upset that the returning results on those bible queries where not porn anymore. They wanted to have the porn everywhere, at all times. Today they are known as spammers.
Google rightly thought this was a bad idea, and that it would be good to give the searcher what he is looking for. So Google got more sophisticated. In turn the spammer got more sophisticated going again for that top 1 spot he just lost. Then Google retaliated and the war for the top 1 spot is on.
Maybe now you will have an idea why the exact way Google functions is a real multibillion dollar trade secret. You will also understand that if it was real easy to get to the top of the search results, everyone – especially the spammers would do it and it would also become obsolete very quickly!
To get back to the seo quick fix question, no there is no such thing anymore and even if there was, it would be obsolete in ten minutes after it was implemented by its founder.
A word of advice.
Real good search engine optimization takes time and real research. It is a field in which persistence pays.
Doing your own website’s seo could be problematic in the sense that you do not have the benefit of the experience of more than one website. Optimizing several websites gives you the understanding of how the search engines treated different industries. You will learn how long it takes to get listed, what worked, what did not work and how the search engine listings vary from industry to industry.
It still does not make it impossible to do your website's seo yourself. On this site you will find loads of information that will assist you in developing an understanding of search engine optimization and internet marketing. So you will be able to do it yourself. Given patience and time spent on research, anyone can do it.
Remember: if after some time has elapsed, you did not manage to obtain the desired results or if you require results in a shorter time frame and do not have time to “play” with, then my advice is to get someone to do it for you.
Important: Anyone can get to the top 1 spot on Google for almost any key-phrase. It is attainable – given the time to research and given the resources to build the site up to reach that point. Keep in mind that this differs from industry to industry. The quantity, size and quality of your competition will determine how long it will take to reach that ever illusive top 1 slot.
And yes, it is a lot of work. You get to the top 1 spot because Google believes you deserve to be there.
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