Our objectives

• To make your website visible to the world – on a global scale
• Increase internet traffic to your website
• Boost your online sales of products, services or whatever it was you intended to achieve

 

Introduction

In this section we will be talking about the basic outline of how we intend on reaching your set of objectives and creating your new dominant global presence as it relates to internet marketing.

In order to achieve these objectives as they relate to your website, we need to attend to several details in your website design process as well as the development process. It is impossible to see (unless it is blatantly obvious – like a monstrosity of a website) why certain websites have thousands of visitors a day more than others.

In this regard we are now referring to websites that compete in the same competition sphere.

 

The potential of internet marketing and traffic

The potential of internet traffic and what that could mean to you in financial terms is huge to say the least.

Let’s use the example of some kind of store. Lets assume you have a store that sells swimming pool equipment. 
How many pairs of feet come through your store in a day? 50, maybe 100? It depends on where it is located, obviously and some other factors as well. 

Would you prefer that figure to go up to, 1000 or maybe 3000? Obviously!! The more feet, the more sales. Now lets say those feet goes up to 10 000 a day. How would your bank manager feel about that?
If this were to happen to your business, you would go from being a business that simply existed to a business that is a smacking success!

When we talk about huge, this is what we mean. It is not all just talk, it really depends on you, what you are willing to do, and the lengths you would go to.

On the internet, the world is literally your playground! 

 

Internet marketing that do make your traffic more?

As stated previously, it already starts in the design and development phase. There are several web design companies that make a living on doing only this- internet marketing which increases a website's traffic. The details of the processes and what is required to do that, is in large part a kind of trade secret.

The basic terms used to describe this process, and what in essence is done is the following:

• Search engine optimization or SEO
• Search Engine submission
• Similar Website index listings
• Email lists, news letters and related marketing tools
  

 

Search Engine Optimization - SEO

Obviously this is only the beginning of the process. We have a problem with the loose way the phrase - search engine optimization - is used on the internet in general.

Most companies when offering that service, only setup the scripting and meta-tags in such a fashion that search engine robots can index your website.

Others take it a step further and use software to assist them in this process. 

When you buy a website from us, optimizing the website for search engine indexing is automatically included. We do not charge any extra for that. We consider that part of the design and development process. Its part of our value added service to you.

The way in which we go about it will ensure that traffic that is interested in what you are doing finds their way to your website.

 

The specific objectives of our included, value added search engine optimization is the following:

• Design of webpage content and meta tags to optimize search engine listings
• Design webpage for top search engine search results
• Maximize traffic to site

This is the basic service we offer, included in the purchase of your website.
This can be taken much further, we have a specialized internet marketing package which is a service that is purchased separately. 

For more information on this specialized internet marketing service , please read here.

 

Search Engine submission

Our objectives here is:

• Engaging in submission process to top search engines

Tracking of search engine submission results and compliance with required standards
This is another value added service to our clients. You do not pay any extra for this service. We ensure your website is listed at the various top search engines. We also track the listing results and give you feedback on the process.
Similar Website index listings

Our objective here is:

Ensure listing of your website in top similar webpage directories
Submission and compliance to directory indexes
Tracking of submissions and results.

There are several websites on the internet that specialize in having indexes to websites of a certain kind. For example directories to photography websites, list the top photography websites and various other categories. 
We submit your website to these indexes for inclusion in their directories. This assists in increasing traffic to your website.

Many of these directories have their own requirements that you need to comply with in order to enlist your website. We ensure that all of this is taken care of and that this process runs smoothly.

 

Our specialized internet marketing services (Additional Services)

 

Specialized Search Engine Optimization

With this highly specialized service we take the business of optimizing and website marketing several notches up.
There are several internet marketing activities we engage in, and a lot of optimization on your website, that is done, to ensure this is successful. It is quite an intensive process, and requires us to spend considerable amounts of time over a period to ensure this website marketing goes as planned.

We make it our business to ensure that searches at search engines, like Google produces a link within the top ten search results to your website. With this we mean related, relevant searches – obviously. 

To come back to our previously mentioned swimming pool shop example again. If your pool shop is in Cape Town, and a search is done on google for “ pool equipment in cape town “, the aim is to have a link to your site appear within the first ten search results returned by the search engine.

Although we can never guarantee that that will indeed always happen, and we can not 100% acurately predict the time frames required in internet marketing, we do strive to get there and always do. With this service you will see a definitive increase in web traffic which in turn will produce a boost in sales.

The business of how exactly we accomplish the results we will share with you on our knowledgebase. It will suffice to say that our clients see the difference in their bottom line, and that’s what counts.

 

Email lists, news letters and related marketing tools

Several additional internet marketing tools are available to you on request to even further boost your sale returns and client base. One such tool is email lists, and another would be newsletters to name but a few. These are all very good marketing tools, if used in a clever and innovative way.

It enables you to stay in contact with your customers, assess their needs, and most importantly ensure their speedy return.

On request we can assist you with these tools, and build it into the grand design of your website to ensure an even greater success.

The objectives with design of your website, with this additional service would then be:

• Design of webpage processes to optimize email list acquiring
• Design of webpage processes to optimize email list contact
• Research and refining of target requirements and results for your type of business with this very specific type of marketing tool