The Objective of Web Design

The objective of the web design phase is to utilize all the information obtained during web analysis and consultation to come up with an online experience that will be :

• Aesthetically pleasing
• Sound and smooth in process during browsing / ordering
• Ensures fast and efficient browsing
• Entertaining and informative
• Facilitate customers returning for more

 

Graphical and Aesthetic Design – Designing your business’s E – Experience

Designing an attractive internet store front is far easier said than done. Beauty is very much in the eye of the beholder, but ultimately what counts is what your customers think. Their needs and desires are paramount. If they like what they see and read they will be back. 

The aesthetics of the site is balanced off with the content and information provided, blended with speed and efficiency of the loading speed of the site.

Several factors that has nothing to do with aesthetics influence the design features of your website. One such factor is bandwidth of your customers’ internet connection. The slower your average customers connection the less multimedia you should build into the site, to mention but one such factor. 

 

Designing an informative internet experience

The information provided to your clients and the way you provide it will determine the return rate of your clients. The greater the quality and diversity of information you provide, the more reason for them to return to your website. Our purpose is to design such an informative experience that will create the perception of value with your customers.

An advertisement that only supplies your contact details might be all you need in the type of business you are providing. In most instances there is more you can provide, which in time only serves your goal of obtaining more business.

There are several marketing strategies that finds themselves very applicable under this section. It is not my goal to explain all the strategies that could be followed here on this page, but rather to share them with you after consultation and understanding of what will work best for your business.

Suffice to say, this principle on its own has made and broken many a business in the past and can serve you with great success.

 

Designing a smooth online browsing/ shopping / ordering experience

The online experience must be hassle free, easy to understand, fast and efficient for your customers. This is part and parcel of the process mapping of your site.

 

The goals in the process design amongst others are: 

 

Process design

Design online process that matches the business processes
Design online process that supplements and aids business processes
Design predictable and logical system

 

Logo Design

An already designed logo can be provided by the client in electronic or printed format if one is available alternatively a Graphical Logo design service is also available.

 

The main objectives of logo design is:

• Graphical logo design that suits business style and function
• Logo Design that implements your brand identity and style
• Aesthetically pleasing design consistent with your current or newly planned business image

 

Photography

You can provide us with the images you want us to use, if you so desire. The images need to be of good quality to be used in web design. We also offer a photography service with state of the art equipment that is used to ensure that you and your products look good when you go online.

We feature a photography section that showcases some of our work and the quality thereof.